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Introducing...
The NEW Presenting Sponsor of America’s Thanksgiving Parade®

On Air with WJR 760am

JULY 24, 2020 – Rachel Stewart, President of Gardner-White, and Tony Michaels, President/CEO of The Parade Company talked with WJR's Paul W. Smith about the new partnership. Play the video to listen to the interview now.


Gardner-White Partnership Signifies Strong and Exciting Future for Detroit’s Nationally Celebrated Parade

JULY 23, 2020 – One of America’s most recognizable and storied parades has a new partner. Today, The Parade Company announced Gardner-White, southeast Michigan’s leading furniture retailer, as the new presenting sponsor of America’s Thanksgiving Parade®. Nearing a century of tradition in Detroit and broadcast in more than 185 television markets across the country, the new official name of the event is America’s Thanksgiving Parade® presented by Gardner-White. The event in its 94th year is produced by The Parade Company and WDIV Local 4 is the exclusive and longtime television partner.

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