Gardner White Debuts New Summer of Sleep Campaign

To ensure that everyone wakes up on the right side of the bed after a restful night’s sleep, Gardner White, Michigan’s #1 furniture and mattress store, is launching a new “Summer of Sleep” educational, retail, and community service campaign by kicking off the first day of summer with the release of its first ever 24-page mattress catalog to almost one million households in Metro Detroit, Ann Arbor, and Saginaw.

“Study after study shows that a good night’s sleep is a necessity for our mental, physical, and emotional health, yet it is an elusive commodity that evades most of us,” said Rachel Stewart, president of Gardner White. “As a family business that caters to families and cares deeply about their comfort and well-being at home, Gardner White is on a mission to ensure that people experience the essential sleep benefits they need and deserve.” 

Throughout the summer, Gardner White’s certified, factory-trained bedding experts dressed in branded “Summer of Sleep” shirts will collaborate closely with individuals and couples to understand their sleep styles, unique requirements, and personal preferences, educating them about the enormous variety of options at all price points. Gardner White has Michigan’s largest bedding selection with brands including Tempur-Pedic, Beautyrest, Serta, Aireloom, Stearns & Foster, Sealy, Purple, Casper, and Bedgear, as well as the widest variety of hybrids, memory foam, cooling, and other technology, and sleep accessories such as power bases and pillows to ensure everyone can find a comfortable fit for them that addresses their specific issues. Guests taking the retailer’s proprietary rest test will receive complimentary eye masks, while supplies last.

People who snore, have night sweats, suffer from back pain, or experience acid reflux which negatively impact the quality of their sleep don’t realize that the proper mattress can reduce and help alleviate troubling physical ailments. 

“These are not our grandparent’s, or even our parent’s, mattresses,” continued Stewart. “The research and technology continue to advance at an astounding pace to address ailments millions of people suffer from that result in significant loss of sleep and productivity,” said Stewart. “Today’s bedding is an investment in improving people’s overall health.”        

Gardner White is helping to offset rising prices and inflation this summer by offering bedding savings of up to $1,700 (including King mattresses for the price of a Queen) and 60-month no interest, no money down financing programs. The retailer is also donating mattresses during the “Summer of Sleep” to a new Fresh Start Ministries Safe House as part of its ongoing charitable giving initiatives to Samiritas, Detroit firefighters, the Detroit City Football League, and others.