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iComfort® Directions™ by Serta Reinvention Queen Mattress




It's the best deal in town - get a state-of-the-art 42" 1080p LED-TV with iComfort sets when you spend $1999 or more.

The iComfort Directions Reinvention model features 4 exclusive technologies to balance comfort, support and temperature regulation. It starts with our new Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface. Beneath this layer is our new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body. Next, our breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Finally, our Pods™ gel-activated support layer works with our Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
The Reinvention model is the only iComfort Directions mattress to feature our Cool Reaction™ Slow Recovery Latex Foam, a naturally breathable foam that responds instantly to comfort and support your body, while avoiding the “springy” feeling that can be associated with other latex foams.
Pair the Reinvention model with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today. Featuring 9 all-new features, the Serta Motion Custom base allows you to personalize your bedroom experience like never before. Or, choose our standard flat foundation, which is beautifully finished to complement the look of your iComfort Directions mattress.

- Cover
Thermo°Cool™ yarn Fabric Covers with TENCEL® fibers
- Comfort Layer
2” EverCool™ GfX Memory Foam with 1” Serta PillowSoft™ Foam
1” Cool Reaction™ Slow Recovery Latex Foam
2” Cool Action™ Dual Effects Gel Memory Foam
1” Pods™ Gel Activated Support
- Support Layer
6” ComfortLast® Foam Core with Ultimate Edge® Support

It's our job to make sure you love your new mattress. Ask about our exclusive "Gardner-White Best Sleep Guarantee™."

Only Gardner-White makes it easy to buy – take up to 72 months to pay. Click here to apply.

Full: 53"W x 74.5"L
Queen: 60"W x 79.5"L
King: 76"W x 79.5"L

NOTE: Measurements are approximate and may vary +/- 1/2". Your size selection and comfort choice will determine final construction.

Plus with our special financing it's easy to buy and there's never a down payment. Click here to apply.